CHRISTOPHER M. HILGER

Financial security and well-being are now crucial foundations for both individual and organisational well-being in today’s fast-paced environment. The demand for formal financial wellness programs has increased dramatically since one of the main causes of worry and lost productivity is financial stress. As a well-known supplier of retirement, investment, and insurance solutions, Securian Financial is one of the businesses having a significant influence in this area. Securian Financial assists businesses in improving the financial wellbeing of their workforce in addition to helping people make financial plans for the future. This article explores Securian Financial’s strategy, function, and reputation as a leading supplier in the financial wellness space.
The management of one’s financial life is referred to as financial health, which is a broad word. It covers debt management, savings, appropriate budgeting, retirement and investment planning, and long-term planning. In a work setting, employer-sponsored initiatives aimed at empowering staff members to make wiser financial decisions and lessen stress associated with money are frequently included in financial wellness services.
Due to a number of circumstances, the demand for financial wellness programs has increased dramatically in recent years. First, people now have a higher need to manage their financial futures due to the transfer in duty for retirement planning from employers to workers. This is especially true with the increase of 401(k) plans and the decrease of traditional pensions. Second, firms who are forward-thinking prioritise financial health because it has been demonstrated that financial stress is associated with decreased job productivity, absenteeism, and increased turnover.

Securian Financial has stepped up in this situation to act as a full-service supplier of financial wellness services, providing goods that assist people and companies in achieving financial stability and well-being.

A Brief Overview of Securian Financial

Securian Financial, headquartered in St. Paul, Minnesota, has been a stalwart in the financial services industry for more than 140 years. The company was founded in 1880 and has grown into a diversified provider of insurance, investment, and retirement products. Its mission is to provide innovative financial solutions to help people achieve financial security and peace of mind.

Securian Financial serves millions of customers nationwide, with a diverse portfolio of offerings that includes life insurance, disability income insurance, annuities, and retirement plans. Their robust set of financial wellness services is designed to meet the needs of individuals, families, and businesses alike.

Financial Wellness Services at Securian Financial

Employer-Sponsored Financial Wellness Programs

Securian Financial’s financial wellness programs are structured to be customizable for employers, making them versatile for businesses of all sizes. These programs are aimed at reducing employees’ financial stress by providing the knowledge, tools, and resources necessary to manage their finances effectively.

Key Features of Employer Programs

1. Financial Education: Securian Financial emphasizes the importance of financial literacy. Their wellness programs often include webinars, in-person workshops, and online resources that cover a range of topics such as budgeting, savings, debt management, and retirement planning. This empowers employees with the knowledge to make informed financial decisions.
2. Digital Tools: To meet the needs of a tech-savvy workforce, Securian Financial offers digital platforms and tools that allow employees to track their finances, set goals, and monitor their progress. These tools integrate with an employee’s payroll and benefits information, offering a seamless experience.
3. Personalized Financial Planning: Understanding that no two employees are alike, Securian Financial provides personalized financial planning services. Employees can work with certified financial planners who help them evaluate their current financial situation and craft a tailored plan to achieve their financial goals.
4. Retirement Planning: Retirement planning is a cornerstone of financial wellness. Securian Financial offers comprehensive retirement services, including 401(k) plans, investment advice, and retirement income strategies. These services are designed to help employees maximize their retirement savings and navigate the complexities of post-retirement financial planning.
5. Debt Management Resources: Debt is a significant source of financial stress for many employees. Securian Financial provides resources and tools to help employees manage and reduce their debt load, from student loans to credit card debt. These tools are part of a broader strategy to improve overall financial health.
6. Emergency Savings Solutions: Many employees struggle to build emergency savings, which can leave them vulnerable in the event of an unexpected expense or financial crisis. Securian Financial’s programs include strategies and savings plans to help employees build and maintain an emergency fund, ensuring they are better prepared for life’s uncertainties.
7. Insurance Solutions: Another key component of financial wellness is risk management. Securian Financial offers various insurance products such as life insurance, disability insurance, and long-term care insurance to provide employees and their families with financial protection in case of emergencies.

Financial Wellness for Individuals and Families

Beyond its employer-sponsored programs, Securian Financial offers a variety of financial wellness services directly to individuals and families. These services are designed to cater to the diverse financial needs of customers, ranging from young professionals just starting their careers to retirees seeking to manage their wealth.

1. Personal Financial Planning: Individual clients can access personal financial planning services that provide a comprehensive overview of their financial situation. These services include goal setting, budgeting, and investment planning, ensuring that clients are on track to meet their financial objectives.
2. Investment Solutions: Securian Financial offers a range of investment products, including mutual funds, annuities, and brokerage accounts. Their investment solutions are tailored to the unique needs of each client, whether they are saving for retirement, a child’s education, or other long-term goals.
3. Estate Planning: For individuals and families looking to protect their legacy, Securian Financial offers estate planning services. This includes trust services, wills, and other legal tools to ensure that wealth is transferred efficiently and according to the client’s wishes.
4. Insurance Products: Securian Financial provides an extensive range of insurance products, such as term life, whole life, and disability insurance, to help individuals and families mitigate financial risk. These products are designed to provide peace of mind and financial protection in the event of life’s unexpected events.
5. Retirement Income Solutions: In addition to helping clients save for retirement, Securian Financial offers solutions to ensure a stable income during retirement. These services include retirement income strategies and annuities designed to provide a steady income stream throughout retirement.

Why Securian Financial Stands Out

Several factors set Securian Financial apart in the crowded field of financial wellness service providers.

1. Comprehensive Offerings

Securian Financial’s wide range of financial wellness services, from education and tools to personalized financial planning and insurance, make them a one-stop shop for both employers and individuals. The company’s holistic approach ensures that clients can access all the resources they need under one roof, which simplifies financial management and enhances the client experience.

2. Strong Reputation and Experience

With over 140 years of experience, Securian Financial has established itself as a reliable and trusted provider of financial services. Their deep industry knowledge and commitment to innovation ensure that they stay ahead of the curve, continually offering relevant and effective solutions for their clients.

3. Focus on Personalization

Securian Financial understands that every individual and organization is different, which is why they emphasize personalized service. Whether it’s creating a customized financial wellness program for a business or tailoring a financial plan for an individual, their solutions are designed to meet the specific needs of each client.

4. Emphasis on Education and Empowerment

One of Securian Financial’s core philosophies is that financial wellness begins with knowledge. By providing comprehensive financial education programs, they empower clients to take control of their financial futures. This focus on education sets them apart from other providers that may prioritize products over customer understanding.

5. Technology-Driven Solutions

Technology is essential in today’s digital age for including clients and staff in their financial wellness journeys. Securian Financial makes it simple for customers to handle their money while on the road by incorporating digital tools and resources into their offerings. The user experience is improved overall by this combination of high-tech tools and personalised care.
Companies like Securian Financial are essential in helping people and organisations navigate their financial journeys as financial wellness becomes a more important aspect of both personal and professional well-being. With a focus on education, extensive services, and individualised service, Securian Financial has established itself as a pioneer in the field of financial wellness. Securian Financial has a substantial and long-lasting influence on financial wellbeing, whether it is by assisting companies in cultivating a financially secure workforce or enabling people to reach their financial objectives.