KERMIT RANDA

Talent acquisition teams face unprecedented challenges in a new world of work. Rising candidate expectations, advancing technology, and complex data pose significant hurdles in filling open positions. According to a recent Symphony Talent survey, 48% of organizations indicate building a talent pipeline as their top priority, yet 68% struggle to reach their target audience.

Manual processes and insufficient data further impede progress. The survey reveals that 47% of organizations cite manual systems as their top challenge in connecting with talent, while only 22% rate their access to crucial data in early talent engagement stages as “excellent.” These outdated methods slow recruitment and hinder informed decision-making, impacting the ability to build a robust talent pipeline.

As talent acquisition teams increasingly look for the best way to connect with talent, fill their pipeline, and advance qualified candidates, Symphony Talent’s talent acquisition funnel serves as a strategic framework that guides employers through the process of attracting right-fit talent, converting them to hires and eventually advocates. Symphony Talent’s integrated suite of technology and analytics helps teams acquire insights and optimize each stage of the funnel for maximum efficiency and effectiveness, ultimately delivering the outcomes leaders care about and expertly advancing talent and teams.

Award-Winning Employer Brand Services

The most successful employers strategically activate their employer brand throughout the recruitment funnel—from attraction to hire. For many organizations, a strong employer brand is crucial for attracting, hiring, and retaining top talent.

Symphony Talent’s award-winning brand services team collaborates closely with clients as strategic advisors to build compelling employer brands and employer value propositions (EVPs). Clients then integrate these powerful brands with cutting-edge recruitment technology. Symphony Talent’s SFX platform helps bring employer brands to life through digital advertising, email drip campaigns, personalized career websites, and more.

By combining a strong employer brand with advanced recruitment technology, organizations create seamless, engaging candidate experiences that drive better hiring outcomes.

Harnessing the Power of Recruitment Technology

In an era where talent acquisition teams must do more with less, technology—specifically, automation—is the great equalizer. Symphony Talent’s comprehensive portfolio of talent acquisition solutions combines brand and creative services, recruitment marketing technology, and skill and cognitive assessments for the most complete and integrated recruitment marketing and campaigning capabilities you’ll find in one place.

“A full-funnel approach to talent acquisition combines strong employer branding with advanced technology, empowering organizations to create seamless, engaging candidate experiences that drive better hiring outcomes,” says Kermit Randa, CEO of Symphony Talent.

Through smart automation, Symphony Talent’s SFX revolutionizes core recruitment tasks, including remarketing, job advertising optimizations, candidate nurturing, auto-pipelining, and sourcing, enhancing efficiency and effectiveness. This allows TA teams to focus on high-value, human-centric initiatives.

Product highlights include:

• Customizable SFX Dashboard: Personalized launchpad for every user
• AI-powered CRM: Prioritize best-fit candidates
• Targeted Advertising at Scale: Target right-fit talent, optimize spend, and refine strategies
• Machine Learning-Driven Career Site CMS: Personalize the career site experience
• Talent Assessments: Provide a comprehensive understanding of candidate fit
• On-Demand Interviewing: Meet talent sooner, at scale

Based on insights provided through deep data analytics and robust reporting, Symphony Talent empowers its clients—Hilton Grand Vacations, PNC Bank, and UCLA Health, to name a few—to drive improved outcomes, including faster time to hire and reduced cost per hire, among others.

Insights from Attraction to Hire

Symphony Talent supports talent acquisition teams in taking control of their talent funnel and achieving the outcomes they care about most—raising awareness, boosting candidate engagement, assessing qualified talent, and increasing retention. Data and analytics are paramount to achieving this.

Currently in Beta, Symphony Talent’s enhanced data and analytics solution, SFX Insights, allows talent acquisition teams to visualize recruiting effort effectiveness and make data-driven decisions that optimize full-funnel strategies from reach to retention.

Key features include:

• Visualization Toolkit: User-friendly dashboards that decode key metrics and provide flexible reporting options
• 24/7 Data Exploration: Continuous access to data for transparent decision-making
• Predictive Insights: Data-driven predictions optimize recruitment campaigns

Success Story: Automotive Company Achieves 1,000+ Tech Hires with Innovative Strategy

An automotive holding company sought Symphony Talent’s expertise to attract and hire over 1,000 qualified tech candidates in North America, competing with Silicon Valley giants. Symphony Talent crafted a compelling employer brand and leveraged innovative recruitment marketing technology to showcase the client’s advances in electrification, mobility, and connectivity.

By implementing a strategic activation plan, including programmatic media, social media influencer campaigns, a robust career website, and a personalized nurture sequence powered by the recruitment CRM, the company effectively increased candidate traffic and engagement. This integrated approach resulted in successful hiring and positioned the client as a top tech employer in the automotive sector.

Industry-Leading Excellence

Symphony Talent’s excellence has been recognized with multiple awards, including:

• HR Tech Awards: Best Comprehensive Solution in Talent Acquisition
• Brandon Hall Group Technology Excellence Awards: Best Advance in Talent Acquisition Technology & Best Advance in Candidate Assessment Technology
• Employer Brand Management Awards: 8x Gold, 1x Silver, 6x Bronze
• Recruitment Marketing Awards: Best Experiential, Best Digital Solution, & Best Apprenticeship Initiative